Facebook: Pixel


What data is the Facebook pixel collecting?

Details about the cookies we use and the data we collect can be found in the detailed table in our Cookies Policy. The Facebook pixel collects five types of data:

  • HTTP headers: anything present in HTTP headers. HTTP headers are a standard web protocol sent between any browser request and any server on the Internet. HTTP headers include IP addresses, information about the web browser, page location, document, referrer and person using the website.
  • Pixel-specific data: this includes the pixel ID and Facebook cookie.
  • Button click data: this includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
  • Optional values:Developers and marketers can optionally choose to send additional information about the visit through custom data events. Example custom data events are conversion value, page type and more.
  • Form Field Names: this includes website field names such as “email”, “address” and “quantity” when a person purchases a product or service. The pixel does not capture field values unless an advertiser includes them as part of advanced matchingor optional values.


Google AdWords

  • Google uses cookies in various ways. For example, remarketing and Google Analyticsboth use cookies to help do things like run your ads or track your success.
  • The conversion tracking feature of Google Ads also uses cookies. To help you track sales and other conversions from your ad, it adds a cookie to a person’s computer when the person clicks an ad.


Use of cookies by Google Analytics

This website uses Google Analytics, an analytical web service provided by Google, Inc. (“Google”), a Delaware company whose main office is at 1600 Amphitheater Parkway, Mountain View (California), CA 94043, United States. According to Google, it is governed by the Google general conditions accessible at and the Google privacy policy accessible at


Specifically, according to Google:

1)   “This website uses Google Analytics, an analytical web service provided by Google, Inc., a Delaware company whose main office is at 1600 Amphitheater Parkway, Mountain View (California), CA 94043, United States. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyse how users use the website. It uses both utma cookies (which expire in 2 years and are updated every time the user visits the website) and utmb cookies (which expire when the user stops on a website for more than 30 minutes). The information generated by the cookie about your use of the website (including your IP address) will be transmitted to Google and stored on servers in the United States. Google will use this information on our behalf to track your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse to allow the processing of data or information by rejecting the use of cookies in your browser settings. However, please note that by doing so you may not be able to use all the functions of this website. By using this website you consent to the processing of data about you by Google in the aforementioned manner and for the aforementioned purposes.” (

2) The Google website also states: “Google Analytics is Google’s free web analytics tool that helps website owners understand how their visitors engage with their website. Google Analytics collects information anonymously, and much like examining footprints in sand, it reports website trends without identifying individual visitors. Analytics uses its own cookie to track visitor interactions. The cookie is used to store information, such as what time the current visit occurred, whether the visitor has been to the site before, and what site referred the visitor to the web page. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve their website and how people find it. A different cookie is used for each website, and visitors are not tracked across multiple sites. Analytics requires that all websites that use it must update their privacy policy to include a notice that fully discloses the use of Analytics. To disable this type of cookie, some browsers will indicate when a cookie is being sent and allow you to decline cookies on a case-by-case basis. In addition to declining cookies, you can also install the Google Analytics Opt-out Add-on in your browser, which prevents Google Analytics from collecting information about your website visits. Learn more about the Google Analytics Opt-out Browser Add-on and other Google Analytics privacy information.” (


Integral Tur Proyectos informs its users that:

(i) Information on the use of this website by our users through Google Analytics is only collected by Google on its own behalf (and not on behalf of INTEGRAL TUR PROYECTOS), INTEGRAL TUR PROYECTOS being denied access at all times to such information (except in aggregate form unrelated to any IP address as subsequently provided by Google);

(ii) Google (and not INTEGRAL TUR PROYECTOS) determines the purpose of the processing and use of the information collected by Google Analytics at all times, as well as the functionality and duration of the cookies;

(iii) According to the information provided by Google, the user may prevent the collection of that information by rejecting the installation of cookies in his/her browser settings (you will find more information on how to reject the installation of Google Analytics cookies at; and

(iv) Note that as a general rule only the countries of the European Union share similar standards regarding cookies and protection of personal data.