What data is the Facebook pixel collecting?
Details about the cookies we use and the data we collect can be found in the detailed table in our Cookies Policy. The Facebook pixel collects five types of data:
- HTTP headers: anything present in HTTP headers. HTTP headers are a standard web protocol sent between any browser request and any server on the Internet. HTTP headers include IP addresses, information about the web browser, page location, document, referrer and person using the website.
- Pixel-specific data: this includes the pixel ID and Facebook cookie.
- Button click data: this includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
- Optional values:Developers and marketers can optionally choose to send additional information about the visit through custom data events. Example custom data events are conversion value, page type and more.
- Form Field Names: this includes website field names such as “email”, “address” and “quantity” when a person purchases a product or service. The pixel does not capture field values unless an advertiser includes them as part of advanced matchingor optional values.
Specifically, according to Google:
Integral Tur Proyectos informs its users that:
(i) Information on the use of this website by our users through Google Analytics is only collected by Google on its own behalf (and not on behalf of INTEGRAL TUR PROYECTOS), INTEGRAL TUR PROYECTOS being denied access at all times to such information (except in aggregate form unrelated to any IP address as subsequently provided by Google);
(ii) Google (and not INTEGRAL TUR PROYECTOS) determines the purpose of the processing and use of the information collected by Google Analytics at all times, as well as the functionality and duration of the cookies;
(iii) According to the information provided by Google, the user may prevent the collection of that information by rejecting the installation of cookies in his/her browser settings (you will find more information on how to reject the installation of Google Analytics cookies at http://tools.google.com/dlpage/gaoptout?hl=en); and
(iv) Note that as a general rule only the countries of the European Union share similar standards regarding cookies and protection of personal data.