Innovative Consulting company specializing in Tourism Accessibility

INTEGRATUR TURNS THE OPPORTUNITY OF ACCESSIBILITY INTO A SOLID AND SUSTAINABLE BUSINESS REALITY FOR THE TOURISM ESTABLISHMENT THROUGH INTELLIGENT SOLUTIONS AND EFFECTIVE COMMERCIALIZATION.

What does accessibility mean for the tourism industry?

It is the natural evolution of the tourism business model as a response to present and future demographic and social challenges.

It is the profitable and sustainable solution to the large challenges that tourism establishments encounter.

INTEGRATUR CONVERTS A CONCEPT INTO REALITY: THE UNIVERSALITY OF ACCESSIBILITY.

Accessibility is necessary for 40% of consumers and comfortable for 100%.

Integratur does not replace the current target market of the establishment, it adds a new one in full expansion worldwide: consumers of accessible tourism.

Integratur adds financial value to the establishment through improvements of its profits and the value of the brand thanks to its reputation.

INTEGRATUR LINKS THE PLAYERS AND PARAMETERS INVOLVED IN ACCESSIBILITY TO MAKE IT A SUCCESS.

Integratur turns the facility into a fully accessible establishment and takes great care of its commercialization.

Making the facility accessible means giving it the values of universality: the comfortable use of facilities for everyone!

Selling accessibility is giving visibility and value to the establishment in the channels where consumers are moving to.

WHY IS ACCESSIBILITY A PROFITABLE AND SUSTAINABLE BUSINESS MODEL?

IT CREATES AN INDEPENDENT SALES CHANNEL AGAINST INTERMEDIARIES

The accessible establishment has the control of managing the new target audience/market sales channel and minimizes its dependence on external platforms that reduce the operating margin.

IT BUILDS CUSTOMER LOYALTY AND OPTIMIZES OCCUPATION IN SLOW SEASONS

Responding adequately to the growing worldwide demand for accessible tourism allows for increasing loyalty of the new target audience, the best source of occupation of establishments in slow seasons.

IT CREATES REPUTATION AND AUTHORITY IN THE SECTOR

Knowing how to offer adapted services to consumers of accessibility allows the establishment to build and establish a strong and sustainable reputation in order to become the reference for the public and the competition.

IT INCREASES THE VALUE OF THE BUSINESS MODEL AND THE PROPERTY

The tourist establishment acquires through the creation of value that accessibility brings, a revaluing of the business model and the property susceptible to being subject of investments by economic players.

HOW DOES INTEGRATUR TURN ACCESSIBILITY INTO A PROFITABLE AND SUSTAINABLE BUSINESS?

GLOBAL VIABILITY STUDY

The Financial, Architectural + Technological and Commercial teams at Integratur conduct a rigorous preliminary study of each project in order to optimize the return on investment.

PROJECTS AND CONSTRUCTION MANAGEMENT

The Architectural + Technological team manages all of the steps in the comprehensive remodelling or in the new construction of the establishment, from the design to the execution of the construction.

CUSTOMER ACQUISITION

The Marketing team manages the online and offline communication of the accessible establishment in order to attract its new target market through adjusted actions in the appropriate channels.

COMMERCIAL AND MARKETING MANAGEMENT

Integratur helps the accessible establishment with the implementation and sustainability of the new business culture, including the training of its staff to accessibility.

CREATION OF INTELLIGENT UNIVERSAL SPACES

A unique space for everyone!

Motor de reservas accesible
INTEGRATUR GOES BEYOND THE COMPLIANCE OF THE REQUIRED NORMS

The guidelines that will be applied for the valuations on the accessibility of the establishment, beyond the regulations required in the county/state/province and country in which the building is located, will be based on even deeper and wider rules. In the case of Spain: UNE 170001 NORM – DALCO requirements:

  • Ability to walk;
  • Apprehension;
  • Location;
  • Communication.

It includes the new term “Universal Accessibility” and “Design for all”.

Motor de reservas accesible
INTEGRATUR INCORPORATES ALL FUNCTIONAL DIVERSITIES AND NOT ONLY PHYSICAL DISABILITY

Accessibility is not limited to physical disability. Integratur considers accessibility as a whole and integrates into it any type of functional diversity:

  • Seniors;
  • Auditory functional diversity;
  • Visual functional diversity;
  • Physical functional diversity;
  • Intellectual functional diversity;
Estudos de viabilidad Integratur
STUDIES OF GLOBAL VIABILITY OF THE ENTIRE ACCESSIBILITY CHAIN

The chain of accessibility in an establishment consists of three blocks:

  • Main block: physical accessibility, thinking of people who move in a wheelchair, elderly people and those with mobility problems;
  • Second block: signaling and communication, aimed at people with visual, auditory and sensory impairment, with its different elements or items;
  • Third block: urban routes that connect to different points of interests for tourist in the area where the establishment is located, with clear, intuitive and accessible communication supports.
Habitación Universal Integratur
DEVELOPMENT OF THE “UNIVERSAL ROOM”, THE ROOM FOR EVERYONE

Integratur has developped a “Universal Room”, adaptable to any type of functional diversity and also designed for the comfortable and pleasant use by people without functional diversity, with an innovative and accessible booking system that will allow the establishment:

  • To identify the functional needs of each guest making possible the addition of extra accessories to the Universal Room in order to offer each user maximum comfort and autonomy during his or her stay.
  • To identify if the guest needs a personalized assistance (excluding medical assistance) from the staff of the establishment, previously trained by Integratur.
Gestión de proyectos Integratur
COMPLETE DEVELOPMENT OF “UNIVERSAL” ESTABLISHMENT PROJECTS

According to the purpose and condition of the building, Integratur proposes for hotels of 3*, 4*, 5* and 5* sup. + tourist housing + leisure parks, two levels of services:

  • Management of the remodeling of the tourist establishment: hotels of 3*, 4*, 5* and 5* sup. + houses for tourist use + leisure parks;
  • Creation and management of new construction project of an accessible establishment from the design to its completion.
Parques temáticos y de ocio Integratur
DESIGN AND DEVELOPMENT OF LEISURE PARKS WITH INTERNATIONAL IMPACT

The Architecture Department of Integratur consists of experts highly specialized in the design and developmentof:

  • Large theme parks: adventure + leisure + water parks at international level open to the public;
  • Parks and leisure areas of smaller size integrated into accessible hotels and resorts to provide consumers of accessible tourism experiences that they would like to repeat;
  • Safe, inclusive and responsible children’s parks in private and/or urban spaces.
Posicionamiento webs accesibles Integratur
LANDSCAPING

Our philosophy is to understand landscaping as a discipline of maximum importance that has to be considered from the masterplan stage and throughout the design process. Our experience ranges from landscape studies at city level to private gardens.

Estrategias de comunicación accesible
URBAN DESIGN

Our experience in masterplanning and urban design ensures, from the very beginning, that the project will be guided and oriented into the right direction.

Working closely with clients, we seek innovative solutions that respond to the specific conditions of the location, city and region, and the aspirations of the communities that use and inhabit them in order to optimize a Smart Tourist Destination.

Soportes de comunicación accesibles
INTERIOR DESIGN

Interior design involves improving the qualities of living spaces by combining functionality with aesthetics and providing solutions to the functional capabilities of people with special needs. We integrate the interior design with the disability, from the beginning, supplying the accessible spaces with friendly welcoming facilities and with the highest level of aesthetics.

CREATION OF DEDICATED SALES CHANNELS

The profitable commercialization of accessibility!

Programación webs accesibles Integratur
DEVELOPMENT AND MAINTENANCE OF THE ACCESSIBLE WEBSITE OF THE FACILITY

Integratur develops the accessible website of the establishment, AA level (AAA ready) according to the W3C guidelines in any European language. The accessible website reflects the hotel’s accessibility in terms of usability for all types of functional diversity.

It will allow the user with functional diversity to:

  • Virtually visit, in an accessible way, the different accessible spaces of the establishment (Universal Room + horizontal and vertical communications + common areas + signage + activities and events + access + surrounding environment, etc.);
  • Interact and exchange information with other users and with the establishment.
Motor de reservas accesible
DEVELOPMENT AND MANAGEMENT OF AN ACCESSIBLE BOOKING ENGINE

Up until today, the booking engines of the tourist establishments have not been accessible. Integratur is developing an accessible booking engine in order to allow people with disabilities to easily book rooms and services in the tourist establishment.

The accessible booking engine will allow the user with functional diversity to:

  • Book Universal Rooms but also “standard” rooms (by “standard”, we understand not universal meaning not accessible);
  • Request possible functional accessories to be added to his or her Universal Room to satisfy his or her accommodation needs.
Estrategias de comunicación accesible
DESIGN AND IMPLEMENTATION OF ACCESSIBLE ONLINE COMMUNICATION STRATEGIES

Advice on accessible online communication, campaigns, publicity, social networks and relationship marketing of the establishment aimed at consumers of accessible tourism in order to:

  • Capture the target audience;
  • Increase customer loyalty;
  • Convert clients into prescribers.

Management of the communication channel with public and private organizations dedicated to accessibility and tourism in order to give visibility to the establishment toward the target audience who are accessible tourism consumers. Such action will allow:

  • Interaction with the consumers;
  • Management of the brand reputation;
  • Creation of a consumer community.
Soportes de comunicación accesibles
CREATION AND ADAPTATION OF ACCESSIBLE PHYSICAL COMMUNICATION SUPPORTS

Advice on accessible offline communication and creation of physical communication media (Braille included) such as:

  • Accessible panels and displays to be placed in the establishment;
  • Guides in accessible format to be used by people with functional diversity within the hotel and its surroundings;
  • All written documents of the establishment adapted to Braille;
  • Installation of accessible sound posters.
Formación a la accesibilidad Integratur
MANAGEMENT OF TRAINING FOR ACCESSIBILITY AND NEW BUSINESS CULTURE

Integratur trains the staff of the establishment for accessibility in order to:

  • Transmit the new business culture of the establishment;
  • Communicate and adequately attend to people with functional diversity, prior to the stay of the prospective client (information, reservation), during the stay (customer service) and after it (post-sales service);
  • Manage complaints and claims;
  • Understand the use of accessible facilities of the establishment.

The course training will be given on site by experts, members of organizations and federations of groups of different functional diversities and will be complemented by guides, videos, webinars and continuous training sessions in the establishment.

Gestión de eventos sobre accesibilidad Integratur
EVENT MANAGEMENT FOR GROUPS OF PEOPLE WITH FUNCTIONAL DIVERSITY

Advice on the organization and promotion of events and conferences for groups of people with functional diversity in order to:

  • Promote the new business culture toward accessible tourism consumers;
  • Acquire reputation in this segment;
  • Develop and strengthen the business model of groups and conferences.

Assistance during the event from experts in accessibility to ensure the correct progress of the event.

WHAT KIND OF TOURIST ESTABLISHMENT CAN BENEFIT FROM ACCESSIBILITY?

HOTELS

Integratur offers hotel managers the opportunity to convert the demographic challenge represented by the inevitable aging of the national, European and global population, into an intelligent and sustainable solution and a source of optimization of profit and loss accounts.

Accessibility is not a bet for the distant future. It is already the effective and perennial solution to satisfy the growing demand of an adapted tourism that allows for reduction of the effects of seasonality, increasing the conversion rate and loyalty of clients as well as giving the establishment authority in the sector.

TOURIST HOUSING

Integratur gives owners of tourist-use houses a real differential value that responds to a growing demand from a wide target audience ignored by the current offer.

The intelligent accessibility solutions that Integratur implements and manages make possible the usability of the houses of tourist use to all consumer segments and define an adapted and effective marketing strategy that guarantees the sustainability in profitability.

LEISURE PARKS

Integratur offers theme park managers the chance to expand the use of their facilities to a market share consumer of accessible leisure tourism in full international expansion.

The implementation of accessibility in leisure parks and the development of global accessible communication strategies allow, through new target client acquisition, optimization of the return on investment and assurance of the sustainability of the business model.

OUR TEAM

We are a multidisciplinary team of six highly qualified experts with accredited professional experience, ready to travel anywhere in the world and participate in presentations, meetings and workshops not only with clients and investors but also with subcontractors.

MULTIDISCIPLINARY

The Integratur team offers professional experience and specialized knowledge in the fields of architecture, landscaping, urban and interior design. It also offers a wide experience in coordination with engineering for the development of the projects.

INTERNATIONAL

Integratur is focused on international leisure, residential and industrial, hospitality projects as well as offices, landscaping and landscape studies in Europe (Spain, Greece, Albania, United Kingdom, France, Ukraine, Russia), USA, Middle East (Qatar, Jordan, UAE, Oman, Iran) and Africa (Algeria, Morocco, Nigeria).

GLOBAL

Integratur has the capacity to offer complete architecture and landscaping services and has professional experience in all phases of the projects: conceptual design, basic and execution project, tender documents and documents for construction, as well as construction management.

Hervé Destribats Galy - Director Comunicación INTEGRATUR
Hervé DESTRIBATS GALY
Sales & Marketing Director
  • Consultant and professor of Digital Marketing, communication and international e-commerce + Founder and CEO of Destribats Web Consulting.

  • Approved in the provision of international Digital Marketing, e-commerce, strategies, marketing and commercial management services by IVACE Internacional (Valencia Region, Spain) + INFO (Murcia Region, Spain) + EOI (Spanish Ministry of Industry, Energy and Tourism).
  • Dual Bachelor of Arts (Hons) in European Business Administration in French and English, from the École Supérieure de Commerce of Bordeaux (France) and the University of Portsmouth (United Kingdom).

Raúl Rodríguez Mauna - Asesor Comercial INTEGRATUR
Raúl RODRÍGUEZ MAUNA
Commercial Advisor
  • Project Manager for accessible tourism in the hotel industry.
  • Speaker at conferences about accessibility in housing and tourism sectors.
Rosa Aizpurua González - Director Destinos Turísticos INTEGRATUR
Rosa AIZPURUA GONZÁLEZ
Smart Tourist Destinations Director
  • Director of travel agency.

  • Advisor on personalized accessible trips.

  • Degree in Tourism from the Universidad de Deusto, San Sebastian (Spain).

Agustín Domingo Mir - Directo Arquitectura INTEGRATUR
Agustín DOMINGO MIR
Architecture Director
  • Architect specialized in housing construction, modular prefabricated housing projects, hotels, residences, schools, auditoriums, public buildings, industrial premises, renovations, urbanism and universal accessibility applied to architecture.
  • Bachelor in Architecture (specialization in Building) from the Universidad Politécnica de Valencia (Spain).
  • Accredited Architect by the Spanish Schools of Architects.
Juan José Pineda Marcos - Arquitecto especializado en parque temáticos y de ocio de INTEGRATUR
Juan José PINEDA MARCOS
Project Director of Leisure and Theme Parks
  • Architect and Project Director specialized in design and construction of international theme and leisure parks.
  • Bachelor in Architecture from the Universidad Politécnica de Valencia and in Philosophy from the Universidad de Valencia (Spain).
  • Accredited Architect by the Spanish Schools of Architects.
Juan Carlos García Nuévalos - Director General INTEGRATUR
Alejandro MAYOL CARRIÓN
IT Programming Manager
  • C, C++, C#, Java, JavaScript, HTML5, CSS3, PHP, AngularJS Developer.
  • Specialized in design, development, evaluation and implementation of accessibility, ergonomics, usability and security in multimedia systems, services and applications.
  • Degree in Multimedia Engineering with specialization in web accessibility from the University of Alicante (Spain).

OUR PORTFOLIO

SPAIN

Water and adventure parks

  • Confidencial location, for PlanD Architects.

Mixed use

  • Shopping Centre Jovellanos XXI. Oviedo for Santiago Calatrava SA.
  • Mixed use tower. Valencia, for Santiago Calatrava SA.

Offices

  • Headquarters of Santiago Calatrava SA. Valencia, for Santiago Calatrava SA.
  • Head Office of Amusement Logic SL. Valencia.
  • Head Office of Grupo Colonial. Burjassot.

Urban Design

  • Tower of l’Assut de l’Or – Bridge for urban traffic and trains. Valencia, for Santiago Calatrava SA.

Public buildings

  • Opera (Artes Reina Sofia Palace). Valencia, for Santiago Calatrava SA.
  • Conference Centre (Palace of Exhibitions and Conferences). Oviedo, for Santiago Calatrava SA.
  • Universitary buildings. Valencia, for Luis Ferrer architect.
  • Underground parking lot. Castellón, para Prodein SL.
  • Renovation of Fernando II de Ayora School. Valencia, for Prodein SL.

Residential

  • Golf Resort (314 villas). Lanzarote – Canarias, for Prodein SL.
  • Residential tower. Valencia, for Luis Ferrer architect.
  • Several private villas including residence of Santiago Calatrava.
  • Several residential buildings (apartments, parking lots, swimming-pools, etc.).
  • Several urban houses.

Hospitality

  • Several restaurants, bares and night clubs.

Landscaping

  • Golf Resort. Lanzarote – Canarias.
  • Seafront promenade and port. Castellón.

Interior design

  • Renovation of NH Eurobuilding Hotel. Madrid, for Ramón Esteve SLP.
  • Several homes and offices. Valencia.

Industrial

  • Transport agencies. Valencia.
  • Several automotive shops.

QATAR

Entertainment & Leisure

  • Sumaysimah City of Secrets: themed adventure and waterpark, for Amusement Logic SL.
  • Salwa Dahab Mountains: themed waterpark, go-kart track, diving park, laser tag and canyoning, for Amusement Logic SL.
  • Al Wakrah Arabian Nights: waterpark, themed park and family entertainment centre for Amusement Logic SL.
  • Al Khor Jabal Mountain: waterpark, themed park, paintball y family entertainment centre for Amusement Logic SL.

IRAN

Entertainment and leisure

  • Waterpark, hotel, shops and convention centres. Pardis City, for Amusement Logic SL.
  • Themed waterpark. Kish Island, for Amusement Logic SL.

JORDAN

Entertainment & Leisure

  • Waterpark. Aqaba, for Amusement Logic SL.
  • Waterpark. Crystallus Resort, for Amusement Logic SL.

UNITED ARAB EMIRATES

Landscaping

  • Garden for private villas. Abu Dhabi.
  • Garden for private villas. Dubai.

GREECE

Urban Design

  • Athletic Center (OAKA) for Athens 2004. Athens, for Santiago Calatrava SA.
  • Pedestrian bridge. Athens, for Santiago Calatrava SA.
  • Train station. Athens, for Santiago Calatrava SA.

RUSSIA

Entertainment & Leisure

  • Indoor waterpark. Chelyabinsk, for Amusement Logic SL.
  • Indoor waterpark. Ufa, for Amusement Logic SL.

ALBANIA

Entertainment & Leisure

  • Resort Beach club and waterpark. Lalesi Bay Resort, for PlanD Architects.
  • Family entertainment center. Lalesi Bay Resort, for PlanD Architects.

NETHERLANDS

Interior Design

  • Renovation of NH Grand Krasnapolsky Hotel. Amsterdam, for Ramón Esteve SLP.

USA

Entertainment & Leisure

  • Aventure Texas: artificial ski slopes, canyoning parks, concert center, adventure and waterpark. Dallas – Fort Worth, for Amusement Logic SL.

MEXICO

Interior Design

  • Renovation of NH Mexico City Hotel. Mexico DF, for Ramón Esteve SLP.

NIGERIA

Entertainment & Leisure

  • Waterpark. Uyo, for Amusement Logic SL.

HOW TO CONTACT INTEGRATUR?

VALENCIA (Spain)

INTEGRATUR

C/ San Antonio, 48 – bajo | 46920 Mislata (Valencia)

ALICANTE (Spain)

INTEGRATUR

Avda. Costa Blanca, 22 | 03540 Alicante

SEND A MESSAGE

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ESPAÑOL

(+34) 96 516 32 10

ENGLISH

(+34) 96 516 32 10

FRANÇAIS

(+34) 96 516 32 10

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